WHAT’S SOMETHING THE STARS & THIS ICONIC STYLE HAVE IN COMMON? THEY DAZZLE? WELL, DUH - HAVE YOU EVER SEEN ANYONE IN STREETWEAR NOT BECOME THE CENTRE OF ATTENTION? BUT NO, WHAT THEY REALLY HAVE IN COMMON IS THAT THEY ARE VAST. STREETWEAR IS SUCH A WIDE CATEGORY OF FASHION MAKING IT THE PERF CHOICE OF ALL OF YOU COOL GIRLS OUT THERE. EMBRACE YOUR INNER BADDIE ON THE REGULAR

WHEN IT COMES TO STREETWEAR - THERE ARE CERTAIN STYLE GUIDE RULES YOU SHOULD FOLLOW. BUT WHO SAYS RULES WERE EVER MEANT TO BE FOLLOWED? WE SAY, DO YOU & ROCK THAT STREETWEAR WITH CONFIDENCE. AFTER ALL, STREETWEAR IS ALL ABOUT BEING COMFORTABLE IN YOUR OWN SKIN & EXPRESSING YOUR UNIQUE STYLE. SO GO AHEAD & BREAK THE RULES - WE GUARANTEE YOU’LL LOOK DAMN GOOD DOING IT

AND, AS THE RESIDENT STREETWEAR SPECIALIST AT PINK HOLLY SWIMWEAR - THIS WRITER IS READY TO GIVE YOU SOME HISTORY, INSPO & TIPS ON THE ICONIC SUB-GENRE OF STYLE!

EVERYTHING YOU NEED TO KNOW

IT’S NO SECRET THAT STREETWEAR HAS SEEN A SURGE IN POPULARITY IN RECENT YEARS. WHILE THE TREND HAS ITS’ ROOTS IN SKATE & HIP-HOP CULTURE, IT HAS NOW BEEN CO-OPTED BY THE MAINSTREAM. FROM CELEBRITIES TO SOCIAL MEDIA INFLUENCERS, EVERYONE IS WEARING THE LATEST STREETWEAR BRANDS. FROM YOUR BELOVED K-POP HOTTIES TO THE COOLEST MARVEL STARS - IT’S EVERYWHERE

BUT WHERE DID STREETWEAR COME FROM? AND HOW DID IT BECOME SO POPULAR?

STREETWEAR IS CHARACTERIZED BY OVERSIZED T-SHIRTS, BAGGY JEANS & SNEAKERS. IT’S OFTEN ADORNED WITH GRAPHIC DESIGNS & LOGOS & IT’S NOT UNCOMMON TO SEE STREETWEAR BRANDS COLLABORATING WITH HIGH-END DESIGNERS. BUT, ALSO AS THIS SUB-GENRE HAS BECOME MORE POPULAR THE STYLE EVOLVED AS WELL. NOW, YOU’LL SEE PEOPLE ROCKING PRINTS THAT RESEMBLE THE STREETS OF HARAJUKU OR THE CAMP WORLD OF BOY + GIRL BANDS. THE ONLY RULE NOW? BE YOURSELF THROUGH YOUR CLOTHES BABE!

BE SURE TO TRY OUR CO-ORDS SECTION TO RECREATE YOUR OWN STREETWEAR GOODNESS

RING THE BELL

TY YOU FOR TUNING IN EVERY WEEK BABES! XOXO