WE ALL KNOW THE PHASE ‘FAST FASHION’ & IT DOESN’T SEEM TO HAVE POSITIVE CONNOTATIONS IN TODAY’S WORLD. THE AMOUNT OF ITEMS THROWN INTO LANDFILL EACH YEAR IT’S NOT DIFFICULT TO UNDERSTAND WHY

ACCORDING TO WRAP.ORG.UK THE UK’S LANDFILL SITES SEE AROUND 350,000 OF USED CLOTHING ANNUALLY $140 MILLION ESTIMATED WORTH. WITH THIS INFORMATION IN TOW, IT’S LITTLE WONDER THAT IN AN EVER-INCREASINGLY ECO-CONSCIOUS AWARE WORLD WE ARE IN TURN LOOKING TO FIND WAYS TO MANAGE THIS ON A PERSONAL LEVEL

FOR THOSE KEEN SHOPPERS & SPENDERS OUT THERE, SEASONAL ITEMS MAY SEEM SO APPEALING ESPECIALLY FOR THE MORE FASHION-CONSCIOUS BUT IT IS CERTAINLY ADVISABLE TO OPT FOR PIECES OF CLOTHING & ACCESSORIES THAT ARE NOT ONLY AS SUSTAINABLY PRODUCED AS POSSIBLE BUT WORK AS STYLISH ADORNMENTS FOR YEARS TO COME

IN ADDITION TO PURCHASING SAID STYLISHLY SOUND PIECES YOU WILL WANT TO FIND WAYS OF TAKING GREAT CARE OF THESE NEW & THE EXISTING ITEMS YOU HOLD IN YOUR WARDROBE ESPECIALLY THE FITTED DESIGNER PIECES

SO, HOW DO YOU TAKE CARE OF SUCH COVETED ITEMS? I AM HERE TO GUIDE YOU ON HOW TO KEEP YOUR FINEST CLOTHES IN TIP TOP SHAPE

FIRST & FOREMOST - BUY GOOD QUALITY CLOTHING

THE FIRST STEP TO SUCCESS IS TO PURCHASE GREAT QUALITY ITEMS AS THIS WILL GIVE YOU A HEAD START ON MAINTAINING THEM FOR A LONGER PERIOD. GENERALLY SPEAKING THE MORE YOU PAY THE LONGER YOU CAN EXPECT AN ITEM TO LAST - THOUGH THIS ISN’T ALWAYS STRICTLY TRUE, THERE IS ALWAYS THE ODD LOWER COST ITEM IN A WARDROBE THAT HAS LASTED LONGER THAN YOU WOULD EVER EXPECT

MORE BESPOKE ITEMS WILL CERTAINLY HAVE HAD MORE EFFORT PUT INTO THEM MEANING THE QUALITY WILL BE SUPERIOR TO A PIECE THAT HAS BEEN WHIPPED OUT EN MASSE. QUALITY SHOEMAKERS FOR INSTANCE DON’T JUST SEW THE UPPER TO THE LOWER & HOPE FOR THE BEST. INSTEAD, THEY CREATE A COMPLICATED INTERFACE THAT GOES UNDER & OVER ENSURING THAT THE UNIT DISTRIBUTES WALKING FORCES EVENLY

THE SAME GOES FOR BAGS & WALLETS - HIGH QUALITY MATERIALS WILL BE SOUGHT & GREAT CARE & ATTENTION WILL BE PUT INTO THEIR CREATION & THIS WILL BE EVIDENT TO THE BUYER. IT IS IMPORTANT TO KNOW WHAT TO LOOK FOR WHEN PURCHASING CLOTHING AS THE QUALITY SHOULD SHINE THROUGH

AVOID OVER-WASHING

IT MAY NOT SEEM LIKE THE MOST DESIRABLE PIECE OF ADVICE BUT TRY TO AVOID WASHING YOUR CLOTHES QUITE SO MUCH. CLEARLY IF THE ITEMS SMELL OR IS DIRTY THEN IT NEEDS A WASH BUT IF YOU’VE SHOWERED BEFORE DRESSING & YOUR CLOTHES HAVEN’T EXPERIENCED TOO MUCH WEAR DURING THE DAY THEN PERHAPS SAVE THEM FOR ANOTHER DAY. IF THEY DO NEED A WASH THEN DO SO AT A LOWER TEMPERATURE. WASHING CLOTHES UNDOUBTEDLY DAMAGES THEM OVER TIME WITH DETERGENTS DESIGNED TO TAKE AWAY STAINS EFFECTIVELY ALSO FADING ITEMS OVER LONG PERIODS TOO

IT REALLY DOES PAY TO READ THE LABEL ON EVERY GARMENT AS WELL-THE INFORMATION PROVIDED SUCH AS THE BEST TEMPERATURE TO IRON REALLY WILL HELP TO TAKE THE BEST CARE OF YOUR QUALITY ITEMS. IT MAY ALSO BE TEMPTING TO THROW A BUNDLE IN THE MACHINE BUT OVER A LOVELY SILK TIE WILL BE RUINED IF NOT WASHED PROPERLY SO SAVE THAT FOR A HAND WASH

ALSO, TRY TO AVOID HEADING TO THE DRY CLEANERS QUITE SO OFTEN. IT MAY BE TEMPTING TO GET THAT PERFECTLY TAILORED SUIT LOOKING SHINY & NEW WITH EVERY WEAR BUT DRY CLEANING INVOLVES THE USE OF HARSH CHEMICALS-A NO FOR THE ENVIRONMENT & YOUR SUIT

REMOVE LINT

IF SOME ITEMS - NAMELY THOSE DELIGHTED WOOLLEN GARMENTS - HAVE EXPERIENCED THEIR FAIR SHARE OF WEAR THEN DON’T DESPAIR AS THE TATTY, BOBBLY LOOK CAN BE ERADICATED

WHEN YOU BUY CLOTHES NEW, ALL THE FIBRES ARE INTACT & ARRANGED INTO NEAT PATTERNS BUT AS TIME GOES ON THEY SLOWLY UNWIND & CREATE VISIBLE ACCUMULATIONS ON THE SURFACE TYPICALLY TAKING THE FORM OF BOBBLES OF MATERIAL CONNECTED BY LOOSE STRINGS

THE GOOD NEWS THOUGH, IS THAT YOU CAN SOLVE THE PROBLEM QUICKLY WITH A LINT REMOVER. THE PROCESS OF USING A LINT REMOVER WORKS ESPECIALLY WELL ON COTTON-CONTAINING COATS, JACKETS, TROUSERS & WOOLLEN JUMPERS & COATS SO BEFORE YOU CAN OFTEN FRESHEN UP ITEMS & GIVE THEM A NEW LEASE OF LIFE

AVOID THE DRYER

IT MAY SEEM OH-SO TEMPTING TO THROW WET CLOTHES INTO THE DRYER BUT MOST FABRICS WON’T FARE SO WELL. THOUGH YOU’LL GET QUICK RESULTS, YOU’LL LIKELY COME OUT WITH A PIECE OF CLOTHING THAT IS EVER CLOSER TO LOSING IT’S GREAT QUALITY

IN, FACT, DITCH THE DRYER ALTOGETHER & AIR DRY YOUR CLOTHES - IDEAL IF YOU HAVE A DEDICATED LAUNDRY ROOM & PLENTY OF OUTDOOR SPACE TO ALLOW PRECIOUS ITEMS TO DRY IN THE BREEZE. YOUR CLOTHES WILL BE LESS BEATEN & WILL BE EXPOSED TO LESS INTENSE HEAT - THEY WILL CERTAINLY KEEP FOR LONGER & THIS WILL BE ONE LESS APPLIANCE IN YOUR HOME. IT JUST TAKES A LITTLE PATIENCE

HANG WITH CARE

YOU DON’T SPEND GOOD MONEY ON STYLISH CLOTHES & ACCESSORIES ONLY TO HANG THEM ON CHEAP HANGERS IN A MUSTY WARDROBE. PURCHASE YOURSELF SOME HANGERS WITH FULL ROUNDED SHOULDERS TO AVOID YOUR CLOTHES BECOMING STRETCHED & CREASED. ALSO CONSIDER CREATING FOR YOURSELF A WELL-VENTILATED WALK-IN WARDROBE TO HOUSE YOUR MODISH ITEMS; MINIMISE THE MUSTINESS & MAXIMIZE YOUR LONG-LASTING & WELL CARED FOR GARMENTS

AS ALWAYS UNTIL NEXT TIME

XOXO